Our story started out in a distant place and time. Early in the last century, Simonetta’s grandfather, Angelo Beati, set out for Africa; his final destination was Ethiopia. Soon after, his first shop “Gioielleria Italiana” opened in Addis Ababa.
You can find all the very finest jewellery the art has to offer in our shops. Each piece is the result of over thirty years of experience; jewellery made in keeping with the needs of our customers, or jewellery ready and waiting to be chosen from amongst the available models, perfect for every occasion.
A piece of jewellery comes about in many ways, but first and foremost we need our own or our customer’s idea. Once the budget has been set, we decide whether our design will involve the use of gemstones or not. If they are to feature, we choose the most suitable ones according to the customer’s needs and preferences.